Joining ESBR a few months after it's creation, Eliot is now the COO (Chief Operating Officer), taking care of different sections of the brand and ultimately helping ESBR become a major Boxing outlet.

Not much of a boxer himself, Eliot became a fan of the sport when a friend of his had a spare ticket to Carl Froch vs Mikkel Kessler in 2013 and has been fixated ever since.

Based in London, Eliot is a regular at York Hall as well as the O2, attending over 25 shows in 2019.